“Lights, camera, action”

On a chilly spring morning in March, we gathered together nearly 200 people in the vast Manchester Arena, ready to make our 'Bootiful comeback'. The eager participants included mums, dads, children, a choir and a full orchestra. In fact a whole variety of people from the community joined us, plus, of course, the ever important production crew, all keen to be part of the revival of one of the most iconic and memorable catch phrases in advertising history.

Watch the making of the advert...